Iis Tussyadiah

on intelligent things and human experiences 

iherd

We are a herd of researchers striving to be like a herd of penguins, who would feed in groups with coordinated diving. We work on various areas around digital transformation in services, particularly within the travel, tourism, hospitality, and related sectors. 


The i in iherd could stand for intelligent or innovation, but we just like the sound of it. Anything that starts with an i still sounds cool. It's not a brand, so please don't sue us. 


The herd has a support bubble, but the bubble's members keep changing (in terms of individuals and their levels of support), so we decided it's best not to acknowledge them here. We are forever grateful though.  


iherd Now

Currently configuring the herd

Iis Tussyadiah

Tiny Emperor

Travel, Tech, AI, Robot, Nudge

Erin Ling

Macaroni

Chatbot, AI, Travel
Google Scholar

Athina Ioannou

Royal

Privacy, Nudge

Lauren Siegel

Macaroni

Instagram, Nudge

Aarni Tuomi

Macaroni

Robot, Food Service

Ikram Nur Muharam

Little Blue

Blockchain, Sharing Economy

iherd Forever

Uncovered the secrets of the herd and moved on to other things

Penny Chen

Royal (2020)

Sharing Economy

Beatriz Benitez-Aurioles

Royal - Visitor 2019

Sharing Economy 
Google Scholar

Paco Femenia-Serra

Royal - Visitor 2019 

Smart Tourism, Privacy 

Namho Chung

Emperor - Visitor 2017

Smart Tourism

Hyerhim Kim

Royal (2020)

Cause-related Marketing
Google Scholar

Michelle Kang

King - Visitor 2019

Service Robot
Google Scholar

Rosa González-Rodríguez

King - Visitor 2018

Sustainability
Google Scholar

Alia Rahman

Royal - Visitor 2020

Service Robot

Sergio Ibáñez Sánchez

Royal - Visitor 2019

Reality - Virtuality
Google Scholar

Chulmo Koo

Emperor - Visitor 2018

Smart Tourism


Legend: 

Clipart = undergraduate 

Fluffy = beyond undergraduate 

Little Blue = PhD probation 

Macaroni = PhD confirmed  

Royal = earned a PhD  

King = earned tenure 

Emperor =  earned the right to coordinate a herd