We are a herd of researchers striving to be like a herd of penguins, who would feed in groups with coordinated diving. We work on various areas around digital transformation in services, particularly within the travel, tourism, hospitality, and related sectors.
The i in iherd could stand for intelligent or innovation, but we just like the sound of it. Anything that starts with an i still sounds cool. It's not a brand, so please don't sue us.
The herd has a support bubble, but the bubble's members keep changing (in terms of individuals and their levels of support), so we decided it's best not to acknowledge them here. We are forever grateful though.
Currently configuring the herd
Uncovered the secrets of the herd and moved on to other things
Clipart = undergraduate
Fluffy = beyond undergraduate
Little Blue = PhD probation
Macaroni = PhD confirmed
Royal = earned a PhD
King = earned tenure
Emperor = earned the right to coordinate a herd